Mobile Arts Partners with LES MILLS to Launch LES MILLS+ with Telus in Canada
Mobile Arts has entered a partnership with LES MILLS, the leader in fitness training, to launch the home workout app LES MILLS+ in Canada with Telus.
Through this partnership, Mobile Arts is enabling seamless payment and advertising integration for LES MILLS+ via its MobiBox platform, helping more Canadians access world-class fitness content and premium digital fitness experiences with ease.
Simplifying How Users Subscribe
Telus customers can now subscribe to LES MILLS+ directly through their mobile accounts using direct carrier billing — no credit card needed. This simple payment option removes friction, making it easier for users to explore and stay committed to their fitness goals.
LES MILLS+ brings over 2,500 workouts across 25 fitness programs, including HIIT, yoga, cycling, strength, and youth-focused sessions, all backed by science and led by world-class instructors.
At LES MILLS, our mission is to remove barriers to movement and make world-class fitness accessible to everyone, through our partnership with Mobile Arts and Telus, we’re making it easier than ever for Canadians to discover, subscribe to, and stay committed to their fitness journey with LES MILLS+. This collaboration allows us to combine exceptional content with seamless technology – delivering a truly connected digital wellness experience.
- said Marina Nola, Chief Digital Distribution Officer at LES MILLS.
Expanding Reach Through Smart Advertising
Alongside payments, Mobile Arts is also powering advertising and user growth for LES MILLS+ through its AI-supported marketing technology. The goal is to help the app reach the right audience segments and strengthen its presence in the Canadian digital fitness market.
This partnership reflects how we enable global brands to localize and scale seamlessly. By connecting LES MILLS+ with Telus, we’re simplifying access for users while unlocking new digital growth channels for the brand. This is another proof on how successful our proposition is.
- said Hussein Taki, CCO of Mobile Arts
This partnership between Mobile Arts, LES MILLS+, and Telus represents a significant step toward redefining digital wellness.
By combining advanced payment and advertising solutions, with world-class fitness content, the collaboration enhances accessibility and delivers a smarter, more connected fitness experience for users in Canada.
About Mobile Arts & MobiBox
Founded in 2013, Mobile Arts is a leading technology company in the EMEA region specializing in mobile payments, digital enablement, and user acquisition.
Its flagship platform, MobiBox, simplifies integrations for global brands and content providers by offering secure Direct Carrier Billing (DCB), wallet, and store billing solutions, alongside AI-powered marketing and advertising tools.
Through these solutions, Mobile Arts helps partners expand reach, optimize monetization, and drive long-term growth across markets.
About LES MILLS
LES MILLS is the global leader in group training and creator of over 30 programs available in leading fitness facilities around the world. LES MILLS programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), LES MILLS CEREMONY™ (functional circuit training), and its latest fitness innovation – BODYPUMP HEAVY™. The company is also renowned for its industry-leading range of LES MILLS EQUIPMENT.
The company was founded by LES MILLS– a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, LES MILLS workouts are delivered by 130,000 certified instructors in 22,000 clubs across 100 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR).
Media Contacts
Mobile Arts
pamela.samaha@mobileartsme.com
LES MILLS
jak.phillips@lesmills.com