Mobile Arts is on the lookout for an exceptional “Senior Performance Marketing Specialist” to lead our paid campaigns with a sharp focus on optimization and success. If you possess the skills and qualifications below, we invite you to take your career to new heights with us!
Responsibilities:
• Design and enhance high-budget campaigns spanning multiple platforms such as Facebook, Google Ads, TikTok Ads, Snapchat, and others.
• Maintain daily vigilance and consistent follow-up on digital marketing campaigns to prevent lapses and ensure ongoing, day-to-day monitoring.
• Perform A/B testing and refine ROI to achieve outstanding outcomes.
• Formulate targeted strategies to effectively reach and engage the desired audience.
• Evaluate and communicate the effectiveness of digital marketing campaigns, ensuring alignment with ROI and KPI objectives.
• Recognize trends and glean insights to optimize expenditure and performance accordingly.
• Establish conversion points and improve user funnels to enhance overall results.
Qualifications:
• Possess a Bachelor’s Degree in Business/Marketing.
• Demonstrate three (3) to five (5) years of experience in a comparable role.
• Exhibit proficiency in Social Media Advertising Platforms.
• Possess advanced skills in utilizing Facebook Ads Manager, AdWords platform, and Google Analytics.
• Proven capability to uphold daily diligence and execute systematic follow-ups on digital marketing campaigns, mitigating gaps and ensuring continuous day-to-day oversight.